In this episode, Matt Herron, Principal Strategist at Storytelling Systems, will teach you the fundamentals of Information Architecture (IA) and why it's a critical first step in converting content into structured, intelligent assets.

He'll cover the basics of IA, its importance in organizing information effectively, and how it serves as the foundation for using tools like Large Language Models (LLMs) to create smart, scalable content.

Whether you're new to IA or looking to deepen your understanding, this episode will provide practical insights for building better content systems.